IAMCR - International Association for Media and Communication Research

Visual Culture

This working group focuses on cultural studies in visual media from the critical view point. Research with a cultural studies focus is proliferating in the communication field, yet it is weakly represented in international conferences. Particularly, this group emphasizes the importance of cultural studies in non-western contexts including Asia, Africa and Latin America.

Analysis of the cultural aspects of diverse regional communities including Asia, Africa, Latin America as well as Europe and North America, would contribute to diversifying the field of communication studies. A comparative study of cultural identity in a region, which maybe resisting mainstream global media flows, would be particularly supportive for visual media scholars who are searching for cultural identity in their parts of the world. The insights arising from such work may also be applied to other regions. Cultural research on visual media including film, television and multimedia would contribute to elaborating upon theories of cultural power and empirical research on identity issues in the contemporary world.

Chair: Sunny Yoon [Contact]
Vice-Chair: Myoung Hye Kim [Contact]

For further information, please visit the Visual Culture website.