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Cultural Barriers to the Success of Foreign Media Content |
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Western Media in China, India, and Japan Ulrike Rohn
What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts.
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IAMCR 2010 - CFP - Deadline extended to 8 February |
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IAMCR welcomes the submission of proposals for its 2010 Conference to be held in Braga, Portugal, from 18-22 July 2010. The deadline for submission of abstracts has been extended for one week. The new deadline is Monday 8 February.
The general theme of the conference is 'Communication and Citizenship: Rethinking Crisis and Change'.
Section and Working Group calls for papers will be linked from here as they become available.
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See a list of all Section and Working Group CFPs
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IAMCR membership is for the calendar year - from January to December - so together with wishing all the best for the new year, we remind you that it's time to renew your membership. If you haven't yet renewed, you should have received a reminder email on 14 January. If you didn't see the email, send us a message and we will make sure you get it. In the case of institutional members, the designated correspondent should have received the message.
Of course we are also inviting new members. Click here for information on how to join.
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Ethical Guidelines for Media Practice, Education and Research |
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At last year's conference Virginia Nightingale, chair of IAMCR's Audience Section, undertook to coordinate the preparation of a draft proposal on Ethical Guidelines for Media Practice, Education and Research. Her idea is to develop some guidelines for ethical practice to be put to IAMCR's International Council for discussion. In order to broaden the discussion she is opening this topic for discussion on IAMCR's Facebook page.
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