IAMCR - International Association for Media and Communication Research

Herman Wasserman

Less than a decade after the advent of democracy in South Africa, tabloid newspapers took the country by storm. Now one of these papers —the Daily Sun— is the largest daily paper in the country. The tabloids have generated controversy for their perceived lack of respect for privacy, brazen sexual content, and unrestrained truth-stretching. Herman Wasserman examines the success of tabloid journalism in South Africa at a time when global print media are in decline.

He considers the social significance of the tabloids and how they play a role in integrating readers and their daily struggles with the political and social sphere of the new democracy. Wasserman shows how these papers have found an important niche in popular and civic culture largely ignored by the mainstream media and formal political channels.

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