IAMCR - International Association for Media and Communication Research

Bouziane Zaid

Like many developing countries, and for many years, Morocco has sought the help of television to disseminate development ideas to its citizens. The Moroccan government has recently given important policy considerations to regulate the use of television and radio airwaves as important outside sources for promoting its development objectives.

Concerning the methodology, the study uses three main areas in critical media studies: content analysis, production analysis, and audience analysis. Addressing these areas helps tackle these research questions from both ?sides? of the screen, examining the issues from the perspectives of both the broadcasters and the audience. In the conclusion, the study offers a list of recommendations for the use of television for development.

The above text is from the publisher's description of the book.

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