IAMCR Ambassador in United States West Coast - Gemma Garcia Lopez
Gemma Garcia Lopez is a PhD candidate at the Department of Journalism at Complutense University of Madrid (Spain) and a former international scholar at Stanford University (California, USA) where she researched the link between language, emotions and technology and its application to communication processes.
Her work has been presented at a number of international conferences and published in a range of English and Spanish publications ,including El Pais the most read general newspaper in Spain In addition, she shares her ideas through social networks and her personal website http://emotionalseo.com.
She is currently living in Santa Clara, California, combining her job as an Emotional Data Analyst in a technology company with her research. Her area of expertise is focused on the analysis of emotions in Human – Computer Interaction (HCI).
A patent "Software for sentiment analysis in search processes", based on her work is registered with the United States Patent and Trademark Office.