BRICS Media: Reshaping the Global Communication Order?

BRICS Media: Reshaping the Global Communication Order?

Edited By Daya Kishan Thussu and Kaarle Nordenstreng

Bringing together distinguished scholars from BRICS nations and those with deep interest and knowledge of these emerging powers, this collection makes a significant intervention in the ongoing debates about comparative communication research and thus contributes to the further internationalization of media and communication studies.

The unprecedented expansion of online media in the world’s major non-Western nations, exemplified by BRICS (Brazil, Russia, India, China and South Africa) is transforming global communication. Despite their differences and divergences on key policy issues, what unites these five nations, representing more than 20 per cent of the global GDP, is the scale and scope of change in their communication environment, triggered by a multilingual, mobile Internet. The resulting networked and digitized communication ecology has reoriented international media and communication flows. Evaluating the implications of globalization of BRICS media on the reshaping of international communication, the book frames this within the contexts of theory-building on media and communication systems, soft power discourses and communication practices, including in cyberspace. Adopting a critical approach in analysing BRICS communication strategies and their effectiveness, the book assesses the role of the BRICS nations in reframing a global communication order for a ‘post-American world’.

This critical volume of essays is ideal for students, teachers and researchers in journalism, media, politics, sociology, international relations, area studies and cultural studies.


Foreword: Understanding Global Communication in a Polycentric World - Barry K. Gills
Introduction - Daya Kishan Thussu and Kaarle Nordenstreng

Part I –Challenging Dominant Discourses in a New World Order

Chapter 1 The BRICS paradox - Marko Juutinen and Jyrki Käkönen
Chapter 2 Shifting paradigms in communication research - Muniz Sodré, Raquel Paiva, Kaarle Nordenstreng and Leonardo Custódio
Chapter 3 Moving beyond Western models in the study of BRICS media systems - Savyasaachi Jain

Part II – Media and Communication Structures and Systems

Chapter 4 Th Brazilian media system in a turbulent environment - Fernando Oliveira Paulino and Liziane Guazina
Chapter 5 A post-analogue hybrid media system: the Russian case - Elena Vartanova
Chapter 6 Media systems and structures in India - B. P. Sanjay
Chapter 7 Beyond convergence: rethinking China’s media system in a global context - Zhengrong Hu, Deqiang Ji, Peixi Xu and Kriti Bhuju
Chapter 8  South Africa: Beyond democratic deficit in public service broadcasting - viola milton and Winston Mano 

Part III – BRICS and Global Strategic Communication

Chapter 9 Brazil and corporatist soft power - Joseph Straubhaar
Chapter 10 Russian soft power from the USSR to Putin’s Russia - Dmitry Gavra and Elena Bykova
Chapter 11 India: culture as soft power - Daya Kishan Thussu
Chapter 12 China’s cultural power reconnects with the world - Ying Zhu and Michael Keane
Chapter 13 Contending soft powers: South African media on the African continent - 
Herman Wasserman and Musawenkosi Ndlovu

Part IV – BRICS and Changing Communication Practices

Chapter 14 BRICS journalism as a new territory for localizing journalism studies - Jyotika Ramaprasad and Svetlana Pasti
Chapter 15 Neoliberal capitalism and BRICS on screen - Tatu Laukkanen and Iiris Ruoho
Chapter 16 BRICS de-Americanizing the Internet? - Daya Kishan Thussu

Daya Kishan Thussu is Professor of International Communication at Hong Kong Baptist University, and member of IAMCR.

Kaarle Nordenstreng is Professor Emeritus of Journalism and Mass Communication at Tampere University in Finland, and member of the IAMCR History Commission.

The above text is from the publisher’s description of the book:

Title: BRICS Media: Reshaping the Global Communication Order?
Editors: Daya Kishan Thussu and Kaarle Nordenstreng
Published: 2020
Pages: 328
Publisher: Routledge

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