Use of Artificial Intelligence by Chinese Media and its implications on China’s Global Communication Agenda


Chinese Media have taken advantage of the potential of Artificial Intelligence (AI) to improve their capability to know how to communicate to the world and optimize strategically their message and policy contents. Stone (2014) and Prakash (2017) argue that they use machine learning techniques to solve a variety of business problems, including predicting the popularity or “virality” of stories in order to decide what to promote, modeling user behavior to increase subscriptions and to minimize churn. This study will seek to investigate how the use of Artificial intelligence by Chinese media helps improve China’s international communicative capability. The Media convergence theory advanced by Henry Jenkins (2006) will be useful in shading more light on how AI is changing the Chinese Media landscape and the new media roles made possible by its adoption. Similarly, the Technological Determinism theory will help to understand more about the Chinese media’s contribution to its global communication agenda. The triangulation of these two theories will help to address the challenges and solutions in regard to AI adoption by the Chinese media. They will try to answer the questions on what have been the benefits of AI adoption, how to bridge Automation and Personalization with the newsroom responsibility; and how they deal with ethical issues while utilizing AI. It will also try to investigate AI’s contribution on media performance and how it impacts China’s media development. One print medium, one TV and one news agency will be considered as research focal points for this study. In addition to that, in-depth interviews with related personnel will be carried out alongside the analysis of policy documents, legislation, various related literature and articles and news reports in the magazines, newspapers and the internet. The expected results are intended to be in line with the fact that the adoption of AI helped to develop new services, digital media and applications to generate new business opportunities and ways to connect with their audiences which will demonstrate how now these institutions have faster, optimized results that in turn allow them to meet their goals faster than ever.

Key Words: Artificial Intelligence, Convergence, Chinese Media, Ethics