Agendas and News Production in two digital sports media


This paper examines the analysis of the agendas, the production of news and the thematic frequency of three two sports digital of the province of San Luis in the period 2019-2020. The media examined are 'Pasión Deportiva' Radio Popular de San Luis ( and 'Abran Cancha' ( The analysis methodology has been the survey of the journalistic contents of the two media and the conduct of semi-structured interviews with directors and journalists of each media.

The sources of information can be defined “people or groups of people, organized or not, who know the facts that the journalist will end up becoming news” (García Santamaría, 2010, p. 521). Journalistic sources have a direct impact with the quality information that means in the newsrooms more work, more time in the construction of the news, elements that the media due to their current work dynamics do not now have

The media agendas (McCombs & Shaw, 1972) are the result of intense productive processes of selection, omission and hierarchy (Roberts, 2005) that occur in the newsrooms (Tuchman, 1978), from which the media structure a thematic proposal giving relevance to some issues to the detriment of others. The media, when selecting the themes, build representations of reality, although not all media have the same power or capacity to install the agenda (McCombs, 2006). On the other hand, convergent environments promoted by Information and Communication Technologies (ICT) transformed productive routines into newsrooms (Boczkowski, 2004) characterized by new modes and times of news production.

Local journalism is trying to redefine its identity in the face of economic, cultural and technological challenges, amidst the tensions that currently affect the local media in terms of how to operate, to intercept the audience and achieve economic sustainability. The crisis that has affected journalism in recent times is part of a broader digital revolution and has manifested itself with a constant erosion and fragmentation of the audience, a large decrease in advertising investments and a broader questioning of the credibility of the journalistic mediation and trust in professional authority.

Sports journalism has become a relevant sports specialty since the 1970s, however in the region of the central provinces of Argentina; there was no specific training in Argentine universities.

Previous studies expose the growth of academic concern for sports journalism and the relationship between sport and the media. We mention some pioneering works edited by Lawrence A. Wenner: Media, Sports and Society (1989) and MediaSport (1998), and Sport, Media, Culture: Global and Local Dimension (2003).edited by Alina Bernstein and Neil Blain. Then, Garry Whannel (1983) conceptualized the intersection between media and sport as a space for social conflict, commercialization, globalization, and nationalism and Bernstein and Neil Blain (2003) examined the conflicts and tensions between the global and the local in sports communication. Koppett (1994) analyzed the way in which sports journalism reflects social trends and contributes to increasing interest in sport, then Lowes (1999), showed how the organizational structure of newsrooms and relations with sources propitiates that information