Media and consumption

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

Media and consumption
Chair:
Peter
Lunt
1129
Rural Idyll, Hedonic Consumption and Cultural Differences under the Framework of Uses and Gratifications: Why Do Foreign Viewers Enjoy China’s Li Ziqi’s Short Videos on YouTube?
Jiayi
JING
Tsinghua University
1553
Unpacking the relationship between financial news coverage and newly-issued mutual fund investment
Min
Hang
Tsinghua University,School of Journalism and Communication
Qiren
Xiang
Tsinghua University,School of Journalism and Communication
1960
Analysis of College Students' Attitudes to Zhihu Information Flow Advertising and Influencing Factors
Xiaohan
Zhang
Department of Journalism, School of Communication, Hong Kong Baptist University
Gege
Fang
School of Journalism&Communication, Tsinghua University, Beijing
747
Research on the Influence of E-commerce Platform Opinion Environment on Audience's Use Intention ——Based on the investigation of XiaoMi smart speaker of Jingdong online mall
Xuan
Zheng
Tsinghua University
Yilin
Gong
Nankai University
1800
Why do you stay up? Media consumption’s construction on people’s time rhythms
Jichen
FAN
PhD student in The Chinese University of Hong Kong
Qiyue
ZHANG
PhD student in The Chinese University of Hong Kong
2171
Inequality in Social Media. Analysis of the Conversation on Twitter.
Laura
Pérez-Altable
Universitat Pompeu Fabra
Ana
Serrano Tellería
University of Castilla la Mancha
Ariadna
Fernández-Planells
Technical University of Valencia