Leveraging the power of social media in sport

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

Leveraging the power of social media in sport
Chair:
Alina
Bernstein
School of Media Studies, College of Management Academic Studies (COMAS) The Steve Tisch School of Film and Television, Tel Aviv University
358
What are we talking about when we talk about reopening sport events? Using big data analytics to examine public opinion in the 2020 CSL on social media
Zesheng
Yang
Universitat Autònoma de Barcelona
Junfeng
Wang
Universitat Autònoma de Barcelona
Jianing
Zhang
Macau University of Science and Technology
684
(In)Visible Promotion: The Attitudes of Czech Professional Athletes towards Labeling Commercial Content on Social Media
Kateřina
Turková
Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University
695
Analyzing Social Media Discourse in Sports TV Programs in Spain: How to Use Program Hashtags to Replicate Official Messages
David
Puertas Graell
Ramon
1636
Watching the World Cup broadcasts: Enjoyment and Engagement via Second Screen
Dana
Weimann Saks
The Max Stern Yezreel Valley College
Yaron
Ariel
The Max Stern Yezreel Valley College
Vered
Elishar-Malka
The Max Stern Yezreel Valley College