Influencers and Celebrities

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

Influencers and Celebrities
Chair:
Lazar
Dragic
School of Media and Communication, Shanghai Jiao Tong University
866
In the “Idol Industrial Age”, What is the Audience’s Expectation of Idols? A Textual Analysis of Real-time Comments of Talent Show in China
Xiaofeng
Jia
University of Miami
Yang
Yi
University of Miami
1343
Are We Losing Trust in Social Media Influencers? The Impact of Social Media Influencers' Activity on Source Credibility and Purchase Intention
Lazar
Dragic
School of Media and Communication, Shanghai Jiao Tong University
Ke
Xue
School of Media and Communication, Shanghai Jiao Tong University
464
How Does Cultural Context Affect "Qiafan" of Micro-Celebrity: A Comparative Analysis of Bilibili and YouTube
Lingxuan
Liu
School of Journalism&Communication, Sichuan International Studies University, Chongqing
Gege
Fang
School of Journalism&Communication, Tsinghua University, Beijing