Digital Technologies

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

The papers in this session study the trends emerging in the use of new digital technologies and their local, global and translocalised impact on interactivity, narrative and the construction of society, media and culture.

Digital Technologies
Chair:
Emma
Duester
RMIT University
Chair:
Michal
Teague
RMIT University
560
Augmented visualities: interactive brand performances in packaging with augmented reality
Eduardo
Zilles Borba
Universidade Federal do Rio Grande do Sul (UFRGS/Fabico)
1500
A Study on Cross-media Narrative of Digital Display of Intangible Cultural Heritage in Smart Museums
Mengdi
Tao
Tsinghua University
Yifan
Sun
Beijing institute Of Fashion Technology
899
Remixing Global and Local:Transcultural Image Construction of Li ziqi’s Youtube Video based on the “5D” Model of Country Image Construction
Chang Yu
Liu
School of Journalism and Communication, Tsinghua University
Wei Ying
Shi
Department of Media and Communication, City University of Hong Kong
1275
How has digital photography changed sports photography?
Frantisek
Gela
Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University
1399
New Trends in Chinese Contemporary Film: Digital Experience,Media Theme and Game Narration
Linuo
Zhao
Beijing Foreign Studies University
795
Redressing Digital Orientalism: Vietnamese Cultural Professionals’ Use of Global Digital Technologies
Emma
Duester
RMIT University
Michal
Teague
RMIT University