New Media Contexts

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

New Media Contexts
Chair:
Ruchi
Jaggi
Symbiosis Institute of Media and Communication, Symbiosis International (Deemed University)
411
Tough Guys and Trucks: Early Adolescents’ Critical Analysis of Masculinity in a TV Commercial
Yuxi Cecilia
Zhou
University of Massachusetts - Amherst
Erica
Scharrer
University of Massachusetts - Amherst
Yena
Kang
University of Massachusetts - Amherst
Alina
Durrani
University of Massachusetts - Amherst
Nora
Suren
University of Massachusetts - Amherst
Emma
Butterworth
University of Massachusetts - Amherst
1714
Is There a Gendered Response to YouTube Tutorials? Self-representation And Commenting Behavior Around Extracurricular Educational Content
Nina
Altmaier
University of Bremen
Verena
H. Wilkens
University of Bremen
Patrick
Jung
University of Bremen
Katrin
Klieme
University of Bremen
Christian
Pentzold
University of Leipzig
Karsten
Wolf
University of Bremen
2190
Locating Spaces Between Digital and Material Identities of Tween Girls Using Arts-Based Methods
Amina
Ally
York University
1155
Toward a Better Understanding of Internet Meme Literacy
Michael
Johann
University of Augsburg