Gay-Themed Advertising and Femvertising for Hetrosexual Consumers

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

Gay-Themed Advertising and Femvertising for Hetrosexual Consumers
Chair:
Yue
Wu
University of Chinese Academy of Social Sciences
472
Effects of Gay-Themed Advertising on Chinese Heterosexual Consumers: A moderation analysis
Yuannan
Sun
Shandong Women's University
Yue
Wu
University of Chinese Academy of Social Sciences
Bing
Qian
China Telecom Research Institute
849
Femvertising in China: A case study of Neiwai’s “No body is nobody” commercial
ZHIXUAN
ZHU
King's College London
1262
Gender and Television Advertisements in Kenya: A Critical Media Studies Approach
Joseph
Nyanoti
USIU-A
1647
Misogyny, domestication and women’s identity in Pakistani Advertisements
Faiza
Rafique
Forman
Wajiha Raza
Rizvi
Beaconhouse National University
1886
The Skeptical Eye: Understanding Photography’s Road to 20th Century Malayali Homes and Women’s Spaces
Vipula
P C
University of Hyderabad