By Francis Arackal
Media Omnipresence is a study of Media, Marketing, Development, Environment, and Politics. It is an attempt to bring together significant topics from the above realms in one place and provide useful references to students, faculty, researchers, and other interested readers. With the arrival of the Internet in the early 1990s the biggest media revolution, after the invention of the printing press by Johannes Gutenberg c.1440, was unleashed. World Wide Web invented by computer scientist Tim Berners- Lee and enabled by the Internet linked the globe something similar to what a spider web would do. What Marshall McLuhan predicted in the 1960s regarding “Global Village” became a reality and went still beyond to create “Global Livingroom”. Media was everywhere. To present something of this wonderful phenomenon we bring out Media Omnipresence. An elaborate index helps the reader to take in the most necessary topics easily.
Francis Arackal is a Professor of Journalism and Mass Communication and a member of IAMCR.
The above text is from the seller's description of the book
Title: Media Omnipresence
Author: Francis Arackal
Publisher: Omega Book World