The Media Commons: Globalization and Environmental Discourses
By Patrick Murphy
How the media pushes us to save the whales and devour all the fish.
Today's global media sustains a potent new environmental consciousness. Paradoxically, it also serves as a far-reaching platform that promotes the unsustainable consumption ravaging our planet. Patrick Murphy musters theory, fieldwork, and empirical research to map how the media communicates today's many distinct, competing, and even antagonistic environmental discourses.
The media draws the cultural boundaries of our environmental imagination -and influences just who benefits. Murphy's analysis emphasizes social context, institutional alignments, and commercial media's ways of rendering discussion. He identifies and examines key terms, phrases, and metaphors as well as the ways consumers are presented with ideas like agency and the place of nature. What emerges is the link between pervasive messaging and an "environment" conjured by our media-saturated social imagination. As the author shows, today's complex, integrated media networks shape, frame, and deliver many of our underlying ideas about the environment. Increasingly -and ominously- individuals and communities experience these ideas not only in the developed world but in the increasingly consumption-oriented Global South.
Patrick Murphy is an associate professor in the Lew Klein College of Media and Communication and a member of IAMCR through the institutional membership of the Temple University's School of Media and Communication, USA.
The above text is from the publisher's description of the book.
Title: The Media Commons: Globalization and Environmental Discourses
Author: Patrick Murphy
Publisher: University of Illinois Press