China’s Media go Global

China’s Media go Global

Edited by Daya Kishan Thussu, Hugo de Burgh and Anbin Shi

As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.

Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China.

Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

Daya Kishan Thussu is Professor of International Communication, Co-Director of India Media Centre and academic advisor to the China Media Centre at the University of Westminster in London. He is a member of IAMCR through the institutional membership of the University of Westminster.



Daya Kishan Thussu, Hugo de Burgh and Anbin Shi


1. The globalization of Chinese media: the global context Daya Kishan Thussu
2. China’s role in remapping global communication Anbin Shi
3. Domestic context of Chinese media’s globalization Hugo de Burgh
4. From the outside in: CCTV going global in a new world communication order Zhengrong Hu, Deqiang Ji and Yukun Gong
5. Soft Power and the strategic context for China’s ‘media going global’ policy Suzanne Xiao Yang


6. Tiangao or tianxia - the ambiguities of CCTV’s English-language news for Africa Vivien Marsh
7. China Daily – Beijing’s global voice? Falk Hartig
8. The ‘going out’ of China Radio International Kuo Huang
9. Internationalization of China’s new documentary Guoqiang Yun and Jing Wu
10. China’s media going global: newspapers and magazines Miao Mi


11. The effectiveness of Chinese Cultural Centres in China’s public diplomacy Xiaoling Zhang and Zhenzhi Guo
12. Foreign correspondents in China: Partner or liability in China’s public diplomacy Wanning Sun
13. China in Africa: Refiguring centre- periphery media dynamics Yu Xiang
14. The rise of China’s financial media: Globalizing economy vs. globalizing economic discourse Jingwei Piao
15. The three patterns of Chinese International Communication Qing’an Zhou and Yanni Wu


16. Advertising in China: Global implications and impacts Shanshan Lou and Hong Cheng
17. Social media and global conversation David Feng
18. Transforming entertainment television through transnational formats Hong Li and Rong Zeng
19. Yunnan media rhetoric on the ‘Gateway’ to Southeast Asia Jiao Yang and Mei Wu

The above text is from the publisher's description of the book.

Title: China’s Media go Global
Editors: Daya Kishan Thussu, Hugo de Burgh and Anbin Shi
Published: 2017
Pages: 342
Publisher: Routledge
ISBN: 9781138665859

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