Hybrid Media Activism: Ecologies, Imaginaries, Algorithms

Hybrid Media Activism: Ecologies, Imaginaries, Algorithms

By Emiliano Treré

This book is an extensive investigation of the complexities, ambiguities and shortcomings of contemporary digital activism. The author deconstructs the reductionism of the literature on social movements and communication, proposing a new conceptual vocabulary based on practices, ecologies, imaginaries and algorithms to account for the communicative complexity of protest movements. Drawing on extensive fieldwork on social movements, collectives and political parties in Spain, Italy and Mexico, this book disentangles the hybrid nature of contemporary activism. It shows how activists operate merging the physical and the digital, the human and the non-human, the old and the new, the internal and the external, the corporate and the alternative.

Contents

Introduction: the quest for communicative complexity within social movements

PART I. Ecologies
Chapter 1. Media ecologies and the media/movement dynamic 
Chapter 2. An ecological exploration of the ‘Anomalous Wave’ movement
Chapter 3. An ecological exploration of the #YoSoy132 movement

PART II. Imaginaries 
Chapter 4. Media imaginaries and the media/movement dynamic
Chapter 5. The authoritarian sublime of the Five Star Movement
Chapter 6. The technopolitical sublime of the Spanish Indignados

PART III. Algorithms
Chapter 7. The mutual shaping of algorithms and social movements 
Chapter 8. Algorithm as propaganda, repression, and paranoia
Chapter 9. Algorithm as knowledge, appropriation, and resistance

Conclusions: hybrid media activism

Emiliano Treré is Lecturer in the School of Journalism, Media and Culture at Cardiff University, UK, and member of IAMCR.

The above text is from the publisher's description of the book.

Title: Hybrid Media Activism: Ecologies, Imaginaries, Algorithms
Author: Emiliano Treré
Published: 2019
Pages: 222
Publisher: Routledge

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