Consumption, Psychology and Practice Theories: A Hermeneutic Perspective

Consumption, Psychology and Practice Theories: A Hermeneutic Perspective

By Tony Wilson

Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how—from choosing ‘flaw-free’ fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media ‘voice’. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting—not only subsequent to but also within practices—this book considers activity emplacing core perceptions from a liminal moment in a massive mall to health psychology research. Institutions configure practices-in-practices cohering or conflicting within their material horizons and space accessible to social analysis.

Consumption, Psychology and Practice Theories: A Hermeneutic Perspective addresses academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline’s investigative insight.


Introduction: Crossing Hermeneutic Horizons of Culture and Discipline
Chapter One: Mind the Gap?: Bridging Philosophical Hermeneutics and Practice Theories
Chapter Two: Hermeneutic Social Theory of Practices: Conjoining Philosophy and Sociology
Chapter Three: Hermeneutic Practices in the Business School: Reflection In/On Habituated Consuming
Chapter Four: Consuming Psychology: Interpretative Phenomenological Analysis: Thematic Understanding in Hermeneutic Practices
Chapter Five: Consumer Practices Viewing Screens: A Hermeneutic Perspective on Constructing Identities
Conclusion: Hermeneutic Practices: From Anthony Giddens to Algorithmically Generated ‘Horizons of Understanding’ (Hans-Georg Gadamer)

Tony Wilson is a Visiting Senior Research Fellow at the London School of Economics and Political Science, Department of Media and Communications and a member of IAMCR.

The above text is from the publisher's description of the book.

Title: Consumption, Psychology and Practice Theories: A Hermeneutic Perspective
Author: Tony Wilson
Published: 2018
Pages: 186
Publisher: Routledge

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