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Consumption, Media and the Global South: Aspiration Contested

By Mehita Iqani

What does consumption in the global south signify, and how are its complexities communicated in media discourses? Consumption, Media and the Global South presents original research examining key themes in the ways in which consumption in the global south – by elites, the middle classes, and the poor – is discursively constructed in media texts. With the global triumph of capitalist economies and neoliberal values, consumption is increasingly viewed by populations in the global south as both a right to which they are denied access, and once accessed as evidence of an improved life. The ways in which this debate plays out on the stage of the media is an important element of the picture. This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.

The above text is from the publisher's description of the book.

Table of Contents

  1. Introduction: The Mediation Of Global South Consumption
  2. Globalization, Consumption And Power: Why Media Matter
  3. Slum Tourism And The Consumption Of Poverty In Tripadvisor Reviews: The Cases Of Langa, Dharavi And Santa Marta
  4. New Yuppies? Documentary Film Representations Of Middle Class Consumer Lifestyles In China And South Africa
  5. Allegations Of Consumption: Wealth And Luxury In News Reports Of Corruption In South Africa And India
  6. Celebrity Skin: Race, Gender And The Politics Of Feminine Beauty In Celebrity Selfies
  7. Contesting Aspiration: Equality, Empowerment And Media Narratives About Consumption

Title: Consumption, Media and the Global South: Aspiration Contested
Authors: Mehita Iqani
Published: 2016
Pages: 235
Publisher: Palgrave Macmillan
ISBN: 978-1-137-39012-7

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