Top Menu no login

EU Referendum Analysis 2016

EU Referendum Analysis 2016: Media, Voters and the Campaign

Edited by Daniel Jackson, Einar Thorsen and Dominic Wring

This book is available for free download and was central to a special IAMCR pre-conference held in Leicester on 27 July.

Edited in record time by IAMCR members Daniel Jackson, Einar Thorsen and Dominic Wring and featuring 80 contributions from 100 leading UK academics, this publication captures the immediate thoughts, reflections and early research insights on the 2016 Referendum on UK Membership of the European Union from the cutting edge of media and politics research.

Published 10 days after the vote, the contributions are short and accessible. Authors provide authoritative analysis of the campaign, including research findings or new theoretical insights; to bring readers original ways of understanding the referendum and its consequences. Contributions also bring a rich range of disciplinary influences, from political science to fan studies, journalism studies to advertising.

We hope this makes for a vibrant and engaging read.

The publication is available as a downloadable PDF, as a website and as a printed report.

  • Direct PDF download:

  • EU Referendum Analysis website:

IAMCR pre-conference

For communication scholars, the 2016 EU referendum campaign in the UK provides an opportunity to study the campaign itself. This pre-conference provided an early opportunity to reflect on the referendum in the context of contemporary issues in political communication and campaigning such as:

  • News media reporting
  • Popular culture and personality politics
  • Voters, polls and results
  • Political communication
  • The digital campaign
  • The future: the UK Government, Scottish independence, the EU

The event brought together some of the UK’s leading researchers in the field who presented early reflections on the Brexit campaign. Space was also be given in the programme to discussion and debate amongst delegates.

The event took place at the University of Leicester on 27th July 2016Book details

Title: EU Referendum Analysis 2016: Media, Voters and the Campaign
Editors: Daniel Jackson, Einar Thorsen and Dominic Wring
Published: 2016
Publisher: The Centre for the Study of Journalism, Culture and Community. Bournemouth University
ISBN: 978-1-910042-09-0

See other books by IAMCR members...