Methods, Approaches, and Challenges of Researching AI and Labour in Creative Media Ecologies from Global Perspectives

An IAMCR post-conference

Description

The aim of the workshop is to gather and discuss the diversity of methodologies and theoretical approaches that we adopt in our research on how AI is increasingly being integrated into media production processes and the impacts on creative labour practices. We seek contributions from media and communications scholars working on any aspect of the creative media industries with a specific focus on research into media labour and AI. Contributions should foreground the debates about AI hegemony in both industry and research dominated by specific conglomerates and research agendas, exploring alternative practices, research methods, and imaginations of AI in creative and media industries.

Topics under discussion may include challenges in fieldwork, opportunities of combining analytical frameworks, and/or identifying blind-spots in our disciplinary fields. Contributions should be centred on methods and theoretical approaches used in the study of the labour practices of using generative AI tools developed and used in different regions for creative media production. We seek contributions that address field-sites from across the globe as a necessary act of diversifying the current scholarship on AI and the media industries. An important goal of this workshop therefore is to emphasise global perspectives, given the need to understand how different methods and approaches might work in different culture-industrial contexts.

Location

Wee Kim Wee School of Communication and Information, Nanyang Technological University (WKWSCI NTU)

Date and time

Friday, 18 July 2025
9h00 - 17h00

Participation and registration

Download the full call for papers

Please send an extended abstract of ca. 1,500 words including references to <peisze.chow@ntu.edu.sg> no later than 1 April 2025. Include the following in the subject line: “IAMCR workshop application: <title of your paper>”.

Successful applicants will be informed by April 2025.

There is no additional cost to participate in the workshop. IAMCR membership is not a prerequisite to participate in the workshop.

Convenors

Dr Pei-Sze Chow is Assistant Professor of Digital Culture and New Media at the Wee Kim Wee School of Communication and Information at Nanyang Technological University. She researches the impact of AI on creative labour in the audiovisual sector, particularly in Singapore and Asia.

Organisers

  • Pei-Sze Chow, Nanyang Technological University, Singapore
  • Jindong Leo-Liu, The Education University of Hong Kong
  • Catarina Duff Burnay, Universidade Católica Portuguesa Lisboa
  • Paulo Nuno Vicente, Universidade NOVA de Lisboa

Contact

peisze.chow@ntu.edu.sg

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