This Section encourages new thinking and approaches to audience research and aims to inspire greater interest in exploring and understanding audiences in diverse settings. Critiques of popular market research strategies and opinion polls and analyses of the profitable sale of audiences to sponsors and owners are welcome. This section is also enthused by investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings.
- List of Section members
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This section encompasses investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. It is giving special attention to reassessing the theories, methods and issues that inform practices of audience researchers. The nature of audiences as ‘knowledge communities’, ethnographic approaches to researching them, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns.
The Audience Section has a group on Facebook at https://www.facebook.com/groups/IAMCR.Audience/
Conference theme: "Memory, Commemoration and Communication: Looking Back, Looking Forward"
Conference theme: “Hegemony or Resistance? The Ambiguous Power of Communication”
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Hyderabad, India 2014 from July 15-19. The conference theme for 2014 is: Region as Frame: Politics, Presence, Practice.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context of the urban, the creative, and the network. The nature of audiences as knowledge communities and producers, ethnographic approaches to researching them and their embeddedness in everyday life, and...
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context of citizenship and communication.