|
IAMCR 2011 Conference to be held in Istanbul |
|
 Kadir Has University will host the 2011 IAMCR Conference in Istanbul, Turkey, July 12-16 2011.
The theme for the 2011 conference will be 'Cities, Connectivity and Creativity'.
More information will be available on this website and on the IAMCR announcements mailing list as it becomes available. |
|
Public Service Television and National Development in Morocco |
|
 Contents, production, and audiences
Bouziane Zaid
New book by IAMCR member
Like many developing countries, and for many years, Morocco has sought the help of television to disseminate development ideas to its citizens.
The Moroccan government has recently given important policy considerations to regulate the use of television and radio airwaves as important outside sources for promoting its development objectives.
This study investigates the extent to which the Moroccan public service television meets the challenges of effectively contributing to the development objectives of the nation.
|
|
Read more...
|
|
|
 By Jonathan Hardy
New book by IAMCR member
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests.
The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.
|
|
Read more...
|
|
 Critical Perspectives on Promotional Culture - Melissa Aronczyk & Devon Powers (eds.)
New book by IAMCR member
This book seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence.
|
|
Read more...
|
|
|
|
|
RSS