Health Communication in the Changing Media Landscape

Edited by Ravindra Kumar Vemula and SubbaRao M Gavaravarapu

Health Communication in the Changing Media Landscape, the 5th book in the Palgrave/ IAMCR Series on Global Transformations in Media and Communication Research, is a true example of what the series sets out to do: a collective knowledge production and exchange through trans-disciplinary contributions – offering a space to rethink traditional approaches, allowing a search for new concepts, theories and methods. 

Health Communication in the Changing Media Landscape, Perspectives from Developing Countries brings together current research and discussions on policy, practices and theoretical perspectives in health communications, in a range of countries, such as South Africa, Mainland China and Hong Kong, Russia, Kenya, India,  Papua New Guinea, Venezuela, and Brazil. It includes a foreword by Prof. Thomas Tufte.

This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more.

The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.

Ravindra Kumar Vemula and SubbaRao M Gavaravarapu are members of IAMCR. Ravindra is co-chair of the Communication and HIV/AIDS Working Group and SubbaRao is chair of the Health Communication & Change Working Group.

This is the fifth title in the Palgrave/IAMCR book series Global Transformations in Media and Communication Research

Go to the publisher's website to purchase a title in the series.

IAMCR members are entitled to a special 35% discount on this and all other titles in the series. If you are a member of IAMCR, email GlobalTransformations [at] (Subject: global%20transformations%20discount) with "global transformations discount" as the subject of your message for details on how to get your discount.

Table of Contents

Prof. Thomas Tufte, Leicester University, UK 

  1. Introduction
    Ravindra Kumar Vemula (et al.)

  2. Witchcraft and the Moral Philosophy of Ubuntu Are Entangled: Implications for HIV/AIDS Communication in South Africa
    Colin Chasi

  3. Communicable and Non-Communicable Diseases and Health Communication in Mainland China and Hong Kong
    Patchanee Malikhao

  4. Sexual Health in Changing Media Scenarios in Russia
    Elizaveta Golousov (et al.)

  5. Digital Technology and HIV/AIDS Prevention in Kenya
    Nancy Muturi

  6. The Role of mHealth in India: Understanding the Future Ramifications for Community Empowerment
    Ravindra Kumar Vemula

  7. Media and Public Health Communication at the Grassroots: Village Cinemas and HIV Education in Papua New Guinea
    Verena Thomas (et al.)

  8. No News is Bad News: Examining the Discourse Around Hugo Chávez’s Illness
    Carolina Acosta-Alzuru 

  9. The Forms of Silence: Media Coverage on Neglected Diseases in Brazil
    Raquel Paiva (et al.)

  10. Of Bulging Bellies and Slimming TVs: Television and Nutrition Transition in India
    SubbaRao M. Gavaravarapu

  11. Exploring Individual, Cultural and Structural Components of Health Communication Programs: A Gender Integrative Approach
    Saumya Pant (et al.)

  12. Covering the Last Mile: A Challenge in Health Communication in India?
    Arbind Sinha

The above text is from the publisher's description of the book.

Title: Health Communication in the Changing Media Landscape: Perspectives from Developing Countries
Editors: Ravindra Kumar Vemula and SubbaRao M Gavaravarapu
Published: 2016
Pages: 233
Publisher: Palgrave Macmillan
ISBN: 978-3-319-33539-1