IAMCR - International Association for Media and Communication Research

Engaging with Social and Cultural Diversity
L. Lagerwerf, H. Boer & H. Wasserman (eds.)

This book presents studies on health communication, in particular HIV/AIDS communication, in southern Africa, from a variety of scientific perspectives. It brings together approaches from usually divergent areas such as psychology, the analysis of social networks, studies of mass communication and the analysis of interpersonal communication, language and document design.

These studies, all based on research in southern Africa, show the complexity of social and cultural factors related to health communication. Both established and promising researchers from the USA, Europe, and South Africa provide answers from health communication research in socially and culturally diverse societies in Southern Africa.

This overview of scientific approaches is a must-read for students, scholars and practitioners in health communication and public health. It is also an invaluable resource for professionals who are involved in health communication.

Title: Health Communication in Southern Africa: Engaging with social and cultural diversity
Editors: Luuk Lagerwerf, Henk Boer, & Herman Wasserman
Published: 2009
Imprint: Rozenberg Publishers
Pages: 306 pp
ISBN: 9789036101370

Publisher's website for this book

The above text is from the publisher's description of the book.