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A Visual Identity Proposal for the IAMCR 2027 Conference
The proposed Visual Identity for the IAMCR 2027 Conference emphasises, as its starting point, the host city of the event: São Paulo, the metropolis where the University of São Paulo is located.
Recognised as one of the main financial, corporate, and economic hubs in Latin America and as one of the largest urban agglomerations in the world, São Paulo naturally assumes a prominent role in shaping the identity of an international event held in the city. The grey featured in the visual proposal evokes the Paulistana urban landscape and the image of São Paulo as a “concrete city.”
The reference to the Conference manifests in graphic elements that, originating from São Paulo, extend in different directions. These lines suggest paths, connections, encounters, and possibilities—concepts that resonate with the international and plural nature of IAMCR and with the building of new knowledge and perspectives through the Conference.
Finally, the colors of these “paths,” contrasting with the grey of the metropolis's concrete, establish a direct chromatic relationship with IAMCR’s Visual Identity, visually bridging the host city with the institutional identity of the Association.
Dorinho Bastos
About Dorinho Bastos
Dorinho Bastos, the nickname of Heliodoro Teixeira Bastos Filho, is an architect by training and a graphic designer by choice. He holds a PhD in Communication Sciences from the School of Communications and Arts at the University of São Paulo (ECA-USP), where he has been a professor in the Advertising Program since 1976.
He is a professor in graduate and MBA programs at ECA-USP, the Luiz de Queiroz College of Agriculture (ESALQ-USP), and the Institute of Administration Foundation (FIA).
Partner and Director at Dorinho Bastos Design e Comunicação studio, he develops work in the fields of graphic design and visual communication.
As a cartoonist, he is a contributor to publications such as PropMark, Revista Propaganda, Revista ESPM, and other media outlets.
