The IAMCR 2024 was designed by Ella Reeves, an artist and a student at the University of Canterbury.
The Design
The meaning of this design is to embrace the bicultural and sustainability of Aotearoa New Zealand. The intertwining of a koru (fern shoot) with raranga (weaving) longs for people to walk paths with one another, representing tupu (growth) and kaha (strength) that stem from the ‘container’ of shared knowledge and wisdom. The space between the lines offers room for new sproutings of the koru, where offspring may grow alongside our hapori (community) on this journey of creation, development, and flourishing.
Artist’s Statement
My name is Ella Reeves and I am a proud Māori member of Ngāi Tahu and Te Atiawa. Last year I graduated with a Bachelor of Fine Arts Photography, and I am currently a candidate in the Master of Strategic Communications at the University of Canterbury. I value the process and nature of my artworks, particularly the way they immerse people to find their own discovery. I invite the audience to find their way through my interpretation of what it means to weave people together, and how we may find momentum in our continuous cycle of life. I am honoured to receive this opportunity to create the logo for the 2024 conference, and I hope this gathering allows you to connect with one another as much as this process has connected me with my Māoritanga (Māori culture).
