An Evolving Sports Media Landscape: Audiences’ and Athletes’ Engagement - OCP

OCP23 is now over. The full papers presented in the 2023 edition of Online Conference Papers are no longer accessible. You can read the original abstracts of the papers accepted for presentation onsite (Lyon23) and/or submitted online (OCP23) in the abstract books.

Chair: Alina Bernstein
2256
Weibo as a Second Screen: A Study of Public Discussion about the Beijing 2022 Winter Olympics on Social Media
Zesheng
Yang
Universitat Autònma de Barcelona
1623
The Strategies and Barriers for Chinese Female Football Fans to Integrate into Online Football Community: A Study Through the Lens of Co-cultural Theory and Dominant Group Theory
Haihu
Fu
School of Journalism & Communication, Peking University
Yiting
Dong
School of Journalism and Communication, Tsinghua University
Hongfeng
Qiu
School of Journalism and Communication, Xiamen University
3505
The media coverage of the Paralympic Games from the perspective of their participants
Ondrej
Trunecka
Faculty of Social Sciences, Charles University in Prague
4631
A Comparative Analysis of Athletes’ Use of Social Media, Sponsorships Pressure, and Mental Health Outcomes
Kim
Bissell
the University of Alabama
1020
“SERIOUS” AVATARS: AN EMPIRICAL STUDY OF E-SPORTS PLAYERS FROM A SERIOUS LEISURE PERSPECTIVE
Luleiya
HUANG
Beijing Sport University
Simon
Licen
Washington State University
Xuemei
BI
Beijing Sport University
Yakun
WU
Beijing Sport University
4679
Explore the factors influencing e-sports online viewership: the mediating role of attitude and the moderating role of team identification
Minlong
Shi
Shanghai Jiao Tong University
2930
Self-identity and Social Construction of Online Sports Users’ Bodies: An Investigation of the Online Ethnography of Fitness User Groups Based on the Keep App
Jiaxin
Xu
Communication University of China
2571
Extinguishing or Fueling the Fire:an Controversy Analysis on Twitter Before and After Video Assistant Referee was Introduced into Short Track Speed Skating Events
Feiyang
Chen
Television School, Communication University of China
Yuquan
Zhao
Television School, Communication University of China
1309
Between Super Players and Mega Fans: The Emergence of Data-Led Gaming Environments in Korean Esports
Peichi
Chung
The Chinese University of Hong Kong
698
The Possibility of Transcending Differences: A Transcultural Examination of the International Athletes’ TikTok Videos during Beijing 2022 Winter Olympics
Xinxin
Peng
School of Media and Communication, Shanghai Jiao Tong University
Dongjing
Kang
School of Media and Communication, Shanghai Jiao Tong University
2820
Audience Engagement by a Professional Sports League: Examining Social Media Content of NFL’s Game in Germany
Frauke
Hachtmann
University of Nebraska-Lincoln
Thomas
Horky
Macromedia University

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