OCP23 is now over. The full papers presented in the 2023 edition of Online Conference Papers are no longer accessible. You can read the original abstracts of the papers accepted for presentation onsite (Lyon23) and/or submitted online (OCP23) in the abstract books.
Chair: Zesheng Yang5143
Re-branding a Country? Communication Strategies around Sport Mega-events in KSA and Their Impact on Nation Branding
4636
Drawing and redrawing the boundary of Chinese collective: Analyze the idolization of the naturalized athlete Eileen Gu
1486
How does media’s construction of discourse on nationalism has evolved?: Critical discourse analysis of Korean sports nationalism through the FIFA World Cup
2662
The Construction of Intercultural Media Identity in VUCA world: The Case of Ethnic Chinese Athletes in the 2022 Beijing Winter Olympics
5197
The sporting mega-event discourse under COVID-19 pandemic: An observation on curation and transmission of values on Weibo before the Opening of the Beijing Winter Olympics
3421
Sport Mega-Event Medi[t]ations: From the Pacific to Paris
2483
The Construction of the Agenda-setting of the East Asian Winter Olympic Games and the Analysis of the Audience's Emotional Evolution on YouTube under the Background of Sports Media
1602
The Impact of Cultural Differences on National Image Construction in the Communication of Sports Events: An Empirical Study Based on the 2022 Beijing Winter Olympics
1589
Performing Olympic Sustainability on the Global Stage: Media Representations of Beijing 2022 Winter Olympics in International Media
935
Research on Media Exposure of national brands of 2022 Beijing Winter Olympic Games: Theme Mining and Sentiment Analysis based on YouTube comments
833
Research on the Sustainable Development of Social Communication of Local Cultural Tourism Brands after Large-scale Sports Events
387
The dawn of a regional Olympics: Brisbane 2032, Atlanta 1996 and the race for a sustainable legacy
2096
Branding a City through Sport Events News: The Example of Beijing’s Two Olympic Games
