Contemporary Discourses and Strategic communication on social media and platformization - OCP

OCP23 is now over. The full papers presented in the 2023 edition of Online Conference Papers are no longer accessible. You can read the original abstracts of the papers accepted for presentation onsite (Lyon23) and/or submitted online (OCP23) in the abstract books.

Chair: xiqian zou
894
Tackling the Environmental Crisis: multimodal discourse analysis of Uruguayan eco-influencers on Instagram
Carolina
Garzón
Universidad de Montevideo
Victoria
Gómez
Universidad de Montevideo
1247
A Surprise under your Fingers! The Communication Mechanism of "Body-Interactive" Videos on Bilibili -- from the Perspective of Interaction Ritual Chains
Xinyi
Zhou
Communication University of China
Jiayi
Qiang
Communication University of China
Yi
Zhang
University of International Business and Economics
3670
"Traffic-driving" Platform or "Video-replay" Platform? Understanding the Role of YouTube in Cross-cultural Communication
羽彤
Communication University of China
一格
Communication University of China
锦慧
Communication University of China
3684
Consumers’ Avoidance of In-feed Advertising
Yue
WANG
LEuven
Liuliu
Yang
Hong Kong Baptist University
3857
I choose to die publicly: self-realization from the viewpoint of existential media - A case study of Bilibili’s memorial account
Yi
Zheng
Sichuan University
Sifan
Chen
Sichuan University

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