Media Activism, Artivism and the Fight Against Marginalisation in the Global South

Media Activism, Artivism and the Fight Against Marginalisation in the Global South: South-to-South Communication

By Andrea Medrado and Isabella Rega

Media Activism, Artivism and the Fight Against Marginalisation in the Global South: South-to-South Communication analyses a South-to-South connection between media activists and artivists – artists who are activists – in the Global South.

The authors, Andrea Medrado and Isabella Rega emphasise the urgent need to engage in South-to-South dialogues in order to create more sustainable connections between Global South communities and as an essential step towards identifying and facing global problems, such as state repression, social inequality and climate crises. Medrado and Rega analyse the characteristics of this connection, identify its unique contributions to the study of media and social change and discuss its long-term sustainability. They do so by focusing on instances when media narratives in countries of different Global South(s) intertwine and transform each other; specifically, the exchanges between Latin America (Brazil) and Africa (Kenya). They explore how media activism and artivism can be used as tools for global movement building and to challenge colonial legacies. They also discuss how to connect people with varied skill sets in different Global South contexts, promoting South-to-South solidarity, in a cross-continental challenge to marginalisation.

This publication is a crucial reading for students and scholars of media activism, social movements, global media and communication, development studies and international studies, as well as activists and social movement organisations. It is available in Hardback and eBook formats. 

Contents

List of Illustrations
Acknowledgements
Introduction: The Importance of Fostering South-to-South Dialogues
Chapter 1: Understanding Marginalisation and Defining South-to-South Media Activism  
Chapter 2: Favela Media Activism in Brazil: Collective Memories, Dialogues and Media Territories  
Chapter 3: Artivism in Kenya: Mobilising (her)stories, Linking Resources, and Creating Media Territories  
Chapter 4: The Stepping into Visibility Model: Invisible Stories, Protection Strategies, and Link Visibility  
Chapter 5: A Portrait of Marielle: Animation, Artivism and Intersectional Feminism in a Journey from Fear to Hope  
Chapter 6: A Journey to the South: Asking Questions and Learning Concepts Along the Way
Index 

Andrea Medrado is Senior Lecturer in Global Communications and Head of Research for Communications at the Department of Communications, Drama and Film of the University of Exeter, UK. She also serves as Vice President of IAMCR.

Isabella Rega is an Associate Professor in Digital Media for Social Change at Bournemouth University and Global Research Director at Jesuit Worldwide Learning. She is also a member of IAMCR.

The above text is from the publisher’s description of the book:

Title: Media Activism, Artivism and the Fight Against Marginalisation in the Global South: South-to-South Communication
Authors: Andrea Medrado and Isabella Rega
Published: 2023
Pages: 186
Publisher: Routledge

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