OCP23 is now over. The full papers presented in the 2023 edition of Online Conference Papers are no longer accessible. You can read the original abstracts of the papers accepted for presentation onsite (Lyon23) and/or submitted online (OCP23) in the abstract books.
Chair: Nathalie Pierre-Charles5055
#Ad or not? Examining influencers’ ways of sponsorship disclosure: guidelines for transparency
4650
The Production, Characteristics and Mechanism of Virtual Gossip and Group Prejudice -An Empirical Study based on the Text of Video Comments under the Tag of “Rural Influencer” on Tik Tok
4404
Facing power: understanding everyday practices of internships in the Chinese public relations industry
3870
Exploring the role of ethics in Digital Marketing Communication Mix
2871
Blurred bottom line:Destructive Innovation of Short Video Marketing Advertising of E-Commerce Enterprises
1582
Paradoxical Equality in China’s Internet Industry: Explore Everyday Work Practices Among Interns
1206
Buy, eat, and be happy: advertising and childhood obesity in Spain. Analysis of the food advertising offline and online discourse aimed at Spanish children between 2018 and 2022
615
“We Care”: A Critical Discourse Analysis of Spanish Zoo, Aquarium and Animal Theme Parks’ Lobbying Ethics
522
A Preliminary Study on the Concept of Corporate Social Irresponsibility and the Media’s Attention to CSiR
381
Examining The Status of Transparency and Authenticity Studies in Corporate Communication in the Digital Age: Review of Recent Literature
269
Composing a therapeutic ethos though the TV 'counselling' talk shows : A textual analysis of
