The Rural Communication Working Group of the International Association for Media and Communication Research (IAMCR) invites the submission of proposals for papers and panels for IAMCR 2022, which will be held online from 11 to 15 July 2022. The conference will also have a national hub at Tsinghua University in Beijing. The deadline for submission is 9 February 2022, at 23.59 UTC.

See the CfPs of all sections and working groups >

Conference Themes

IAMCR conferences have a main conference theme (with several sub-themes) that is explored from multiple perspectives throughout the conference in plenaries, in the programmes of our sections and working groups, and in the Flow34 virtual cinema and podcasts stream. They also have many themes defined by our 33 thematic sections and working groups. Proposals submitted to sections and working groups may be centered on an aspect of the main conference theme as it relates to the central concerns of the section or working group, or they may address the additional themes identified by the section or working group in their individual calls for proposals.

The main theme for IAMCR 2022, “Communication Research in the Era of Neo-Globalisation: Reorientations, Challenges and Changing Contexts,” is concerned with possibilities for rethinking communication research agendas in the post-pandemic world, which has seen dramatic shifts in the way we interact and understand our physical, social, cultural, political and material environments.

Eight sub-themes of this central theme have been identified: Reorienting Media and Communication Research in the Era of Neo-Globalisation; Artificial Intelligence in Global Communication Contexts; Cultural Identities and Dis-Identities in the Era of Neo-Globalisation; Communication for Sustainability: Climate Change, Environment, and Health; Media Ethics and Principles in the Digital Age; Media, Communication, and the Construction of Global Public Health; Data/Digital Science and Intercultural Communication; Digital Platforms and Public Service: Science, Technology and Sustainability. See the complete theme description and rationale here.

The Rural Communication Working Group aims to provide a platform for academic scholars and professionals working in the field of rural communication. The focus of our work is more than just rural communication service provision but exploring the breadth of formal and informal communication platforms to formal and informal communication processes. This encompasses technologies ranging from rural radio to ICTs, from farmer field schools to rural telecommunication infrastructure. The key is that we focus on communication in rural areas, and the intersection between communication and rurality. The motivation for this work comes from the recognition that rural contexts post particular opportunities and challenges for communication activities. If communication is to serve a social purpose, these dynamics need to be understood. Therefore, we focus on rural innovations and interventions, social change and development that responds in a sustained and inclusive manner to communication needs of rural populations.

For this conference, with the theme of “Communication Research in the Era of Neo-Globalisation: Reorientations, Challenges and Changing Contexts”, we are interested in papers, panel proposals and facilitated discussion sessions that bring a critical lens to rural communication from a range of disciplinary and thematic contexts. We expect that for this conference theme there will be at least one panel session about communication for rural development in Climate Change, Environment, and Health and one about rural communication in the Era of Neo-Globalisation. We would like to have a session that critically analyses methodologies in rural communication. 

Further topics of interest to the working group include: innovative methodologies and new technologies for rural communication and extension; interdisciplinary multi-stakeholder actions and social learning; innovation system approaches and knowledge brokering; monitoring and evaluation for learning and institutional change; research and transdisciplinarity in rural communication for development theory and practice, and; mainstreaming communication in rural development policies.

Guidelines for abstracts

Abstracts are requested for the Online Conference Papers component. Abstracts submitted to the Rural Communication Working Group should have between 300 and 500 words and must be submitted online at Abstracts submitted by email will not be accepted.

The deadline to submit abstracts is 9 February 2022 at 23h59 UTC.

See important dates and deadlines to keep in mind

It is expected that authors will submit only one (1) abstract. However, under no circumstances should there be more than two (2) abstracts bearing the name of the same author, either individually or as first author. No more than one 1 abstract can be submitted by an author to the Rural Communication Working Group. Please note also that the same abstract or another version with minor variations in title or content must not be submitted to more than one section or working group. Any such submissions will be deemed to be in breach of the conference guidelines and will be rejected.

Proposals are accepted for both single Papers and for Panels with several papers (in which you propose multiple papers that address a single theme). Please note that there are special procedures for submitting panel proposals.


The Rural Communication Working Group accepts abstract submissions in all three official languages of the association - English, French and Spanish.

For further information about the conference contact

For further information about the Rural Communication Working Group, its themes, submissions and panels please contact: Rico Lie, Wageningen University, The Netherlands ( or Sarah Cardey, University of Reading, United Kingdom (