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Audience Section

This Section encourages new thinking and approaches to audience research and aims to inspire greater interest in exploring and understanding audiences in diverse settings. Critiques of popular market research strategies and opinion polls and analyses of the profitable sale of audiences to sponsors and owners are welcome. This section is also enthused by investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. 

Co-Chairs: Peter Lunt [contact] / Annette Hill [contact]
Co-Vice Chairs: Miguel Vicente [contact] / Asta Zelenkauskaite [contact]

To join the Audience Section, login to your account and select My Sections and Working Groups from the menu. A number of IAMCR sections and working groups send notices and other information exclusively to their members. IAMCR members can join up to five sections or working groups.

This section encompasses investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. It is giving special attention to reassessing the theories, methods and issues that inform practices of audience researchers. The nature of audiences as ‘knowledge communities’, ethnographic approaches to researching them, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns. 

The Audience Section has a group on Facebook at https://www.facebook.com/groups/IAMCR.Audience/

The International Association for Media and Communication Research (IAMCR) will hold its annual conference from 20-24 June 2018 at the University of Oregon in Eugene, Oregon, USA.
IAMCR's Audience Section invites proposals that reflect the section's interest. 
The IAMCR Audience Section will run partial elections for a co-vice chair position during its business meeting during the IAMCR2017 at Cartagena.
Read here the call and the candidates' statements.
The International Association for Media and Communication Research (IAMCR) will held its annual conference from 16-20 July, 2017 in Cartagena, Colombia. IAMCR's Audience Section invites proposals that reflect the the section's interest. 
The IAMCR Audience Section will run partial elections for a co-vice chair position during its business meeting in Leicester, to be held on Friday July 29, 16:00-17:30 (Room G85 Geology Teaching Area, at the Bennett Building).
The International Association for Media and Communication Research (IAMCR) will held its annual conference from 27 -31 July, 2016 in Leicester, UK. The IAMCR Audience Section invites papers that reflect the conference theme or the section's interest in new approaches to audience research in context of a fast moving digital, global media environment. 
Conference theme: "Memory, Commemoration and Communication: Looking Back, Looking Forward"
The IAMCR Audience Section invites papers that both reflect the conference theme and the Section's interest in new approaches to audience research in the context of a digital, global media environment.  The Section aims to reflect and encourage plural  understandings of audiences for a range of media technologies, in diverse settings, reflecting the role of media in identity, everyday life and broader social and political engagement.
Conference theme: “Hegemony or Resistance? The Ambiguous Power of Communication
Call for papers: Audience Section, IAMCR 2014
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Hyderabad, India 2014 from July 15-19. The conference theme for 2014 is:  Region as Frame: Politics, Presence, Practice.
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Dublin, Ireland from June 25-29, 2013. The conference theme is:  Crises, ‘Creative Destruction’ and the Global Power and Communication Orders. The Section invites papers within this overall theme and which reflect the Section's interest in new approaches and thinking to audience research in a global context. The Section encourages and aims to inspire greater interest in exploring and understanding audiences in diverse settings, and the contextualized power balances and imbalances that...
erythrina_caffraThe Audience Section invites submissions for its open sessions at the IAMCR to be held in Durban (South Africa) 2012 from July 15-19. The conference theme for 2012 is ‘South-North conversations’.
istanbulThe Audience Section invites submissions for its open sessions at the IAMCR to be held in Istanbul (Turkey) 2011 from July 13-17.  The conference theme for 2011 is 'Cities, Creativity, Connectivity'.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context of the urban, the creative, and the network.  The nature of audiences as knowledge communities and producers, ethnographic approaches to researching them and their embeddedness in everyday life, and...

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