Audience Section

This Section encourages new thinking and approaches to audience research and aims to inspire greater interest in exploring and understanding audiences in diverse settings. Critiques of popular market research strategies and opinion polls and analyses of the profitable sale of audiences to sponsors and owners are welcome. This section is also enthused by investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. 

Co-Chair: Peter Lunt [contact
Co-Chair: Annette Hill [contact]
Vice-Chair: Miguel Vicente [contact]
Vice-Chair: Asta Zelenkauskaite [contact]

To join the Audience Section, login to your account and select My Sections and Working Groups from the menu. A number of IAMCR sections and working groups send notices and other information exclusively to their members. IAMCR members can join up to three sections or working groups.

This section encompasses investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. It is giving special attention to reassessing the theories, methods and issues that inform practices of audience researchers. The nature of audiences as ‘knowledge communities’, ethnographic approaches to researching them, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns. 

The Audience Section has a group on Facebook at https://www.facebook.com/groups/IAMCR.Audience/

erythrina_caffraThe Audience Section invites submissions for its open sessions at the IAMCR to be held in Durban (South Africa) 2012 from July 15-19. The conference theme for 2012 is ‘South-North conversations’.
istanbulThe Audience Section invites submissions for its open sessions at the IAMCR to be held in Istanbul (Turkey) 2011 from July 13-17.  The conference theme for 2011 is 'Cities, Creativity, Connectivity'.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context...
braga_2010The Audience Section invites submissions for its open sessions at the IAMCR to be held in Braga (Portugal) 2010 from July 18-22.  The conference theme for 2010 is Communication and Citizenship. Rethinking Crisis and Change.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and...
The Audience Section invites submissions for its open sessions at the IAMCR Conference (July 21-24 2009) to be held at the Universidad Nacional Autónoma de México and Centro de Investigaciones Interdisciplinarias en Ciencias y Humanidades (CEIICH) in Mexico City, Mexico, July 21st to July 24th,  under the general theme of the Conference "Human Rights and...
EXTENDED DEADLINE: 15 FEBRUARY 2008!
The Audience Section welcomes reports on contemporary audience research
practices, projects and findings. In addition the Section proposes the
following themes for inclusion at the Stockholm Congress, and
encourages presentations and panels that address them.