ParticipAD – Participatory advertising: a global perspective with a Latin American focus
A Book by IAMCR's Participatory Communication Research Section
Edited by Ana Duarte Melo and Marcela Duque
This publication grew out of a Pre Conference event held in Bogota in 2017 prior to IAMCR’s Cartagena Conference. It is the result of many contributions from researchers, advertising professionals and activists, and provides a variety of perspectives on the participatory dimension of advertising.
What is ParticipAD?
ParticipAD, short for Participatory Advertising, is a concept based on the participatory and interventionist potential of advertising. This book presents critical reflections as well as cases of alternative uses of advertising, whether as a system, a modus operandi or simply as a code, for purposes other than the conventional profit, revenue and economic drivers, focusing instead on its participatory scope, as a tool for peace, social change and citizenship.
The above text is from the publisher's description of the book.
Title: ParticipAD – Participatory advertising: a global perspective with a Latin American focus
Editors: Ana Duarte Melo and Marcela Duque
Published: 2018
Pages: 180
Publisher: CECS Publicação
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